For the presentation of the new summer edition of the most popular gin brand, we organized a „pink party“ and an on-trade campaign with an active offering of cocktails with Beefeater.
For its launch, Beefeater Pink inspired four artists to create original illustrations. In addition to showing what their world looks like in pink, in their paintings they hid secret urban treasures for their followers. The strawberry-flavored cocktails were garnished with Niya Faye’s music selection.
Activities: Concept and planning, technical support and logistics, decoration and production, management of promo teams.
Дейности: Концепция и планиране, техническо обезпечаване и логистика, декорация и производство, управление на промо екипи.
Pernod Ricard Bulgaria
Beefeater PINK
Promotions
2019