Campaign for the presentation and launch of the new member of the family of the best Scotch whiskey – Chivas XV. The campaign includes a launch event and a series of brand image events in iconic clubs across the country.
The decor is highlighted in the style of the XV with many gold elements. Activities include special compliments to guests, additional gold makeup for the ladies, gold calligraphic inscriptions, an artistic corner with virtual reality and an exclusive special serve experience.
Pernod Ricard Bulgaria