In two consecutive years we created and performed the summer events of the most popular rum brand – Havana Club.
The concepts represent the spirit and mood of the brand. In 2018, we tried to dip ourselves in the unique decor of Havana and its exotic streets. The symbol of the tour is a miniature map of Cuba, on which those who were interested left their message for the summer.
In 2019, Havana Club completely changed its concept and focused on the urban environment and urban culture. The traditional summer tour of the brand took place in the top 5 sea bars, as the most attractive feature was a giant cup for Mojito, in which everyone could take pictures.
Pernod Ricard Bulgaria
Havana Club
Promotions
2018, 2019