L’Oreal Miss Manga Launch

Media presentation of one of the long-waited products of L’Oreal for the year – the top mascara of the company Miss Manga.
We used the Manga Art style as a basis for the concept. Attractive artists presented an abstract painting of „Manga“ through various artistic movements. The presentation of the mascara, its features and ways of use continued with a demonstration by the top make-up artist Kiril Chalakov, with the charming Poli Genova as a model.
In just one week time, the event was covered by bloggers and beauty editors from over 20 well-known sites and blogs. In less than two months, more than 45,000 sales were registered.