Rexona Do More NCP

To adapt Rexona’s global Do More platform for the Bulgarian audience, we developed a comprehensive campaign with several components – an image campaign with a key visual and slogan, reflecting the brand’s partnership with Bulgarian tennis star Grigor Dimitrov and a national consumer promotion with a focus on the product.
In the image campaign, in addition to visions, we have developed a series of three videos that present the product through fun and inspiring moments with our best tennis player.