We presented the new model of MINI John Cooper Works to the media. Typical for the brand, in addition to a picturesque route for a test drive, we also offered an artistic MINI experience, taking guests to the European Capital of Culture 2019 – Plovdiv.
The artist Stoyan Stoynov from the Plovdiv graffiti collective Enjoy The Colors was a kind host of the event. In the old town of Plovdiv we attended the placement of the final touches on a canvas dedicated to the sporting spirit of MINI JCW, and the journalists received custom merchandising, made especially for the occasion.
BMW Group Bulgaria
MINI
Events
2019
