Campaign for the launch of the non-alcoholic portfolio of Zagorka AD – Zero Zone.
Zero Zone is a European multi-brand campaign, implemented in 20 European markets in 2019, which aims to promote HEINEKEN’s non-alcoholic portfolio.
The integrated campaign includes a media event to present the platform, as well as mass sampling with outdoor and point-of-sale activations. Within the 9-month campaign, 738,056 contacts and 100% of the set target were achieved.
Activities: Planning and realization of the campaign, design and production of a promotional set and POP and POS materials, logistics, management of a promo team.