The task: To develop an exciting digital campaign for the young fans of the brand, which will acquaint the target audience with the features of the latest model of mobile device and at the same time to encourage purchase during the campaign.
We relied on the „good old selfie“ as one of the most important communication tools for the target group. And we offered a unique prize – a visit to the most sensational Instagram destination – the Selfie Museum in Vienna.
For the campaign we developed a key visual, a micro site to serve the mechanics, as well as a
overall campaign communication strategy for the campaign.