The Jameson Snowmates campaign combines a series of daily events on the ski slopes in our most popular winter resorts and evening entertainment in the most popular après ski bars.
The creative task in the campaign was to develop a visual identity, including a logo and key visual, as well as a series of visions and messages, in connection with the company’s policies for environmental sustainability and responsible consumption.
We created a recognizable identity for the campaign, which we easily transferred to all branding elements, and its versatility could help establish it as a „brand“ for Jameson’s future Winter activities.
Pernod Ricard Bulgaria
JAMESON
Events
2020